“Choose Your Own Vacation” Mobile App
ShermansTravel is a leading source of online vacation destination information, imagery, research tools and deal searches. They place a high priority on content and their ability to customize and deliver special deals across multiple travel segments including cruises, car rentals, vacation packages, flights and more. ShermansTravel decided to take this functionality, and translate it onto the small screen.
Being their designer of record, I was given this mobile application design project, with a very tight turnaround. My primary role was UI designer where I was responsible for the look-and-feel of each screen, iconography, image selection, the app’s icon and logo, and other front-end design requirements. Included in the mobile application design were the following functional elements:
- Trip creation where the user could select the type of trip they want to go on, and what type of personality they’d like to portray. For instance, I could select “Outdoor Adventure” as my trip type, and “Explorer” as my personality.
- Custom trip filter storage where each trip I create is saved for later viewing
- Trip Deal listings that match the search criteria of the trip I created.
- Home airport detection
- Location services and push notifications
- Email address opt-in
Also included in the mobile application design project was the creation of all online marketing advertising, which included social banners, landing pages, and other display ad creative. Download it now!
- Art Direction and Design
- Client presentation
- Mobile Application Design
- UX Design