High-End Email Marketing Campaign Development
The SurveyMonkey email marketing and CRM team is world-class in their knowledge of the industry and the technology that runs it. Not only is this reflected in the quality and effectiveness of their campaigns, but also their maximized use of dynamic content and responsive coding.
I work alongside their creative team to code all of the SurveyMonkey email marketing templates. I also handle all troubleshooting and production issues that may arise. Each template SurveyMonkey sends out is responsive, which has given them a significant performance increase over desktop-only campaigns.
While the email’s carry a very clean, well-organized look, there’s complexity lying just below the surface in the campaign’s data architecture, business rules, targeting and responsive HTML programming. These requirements push the limits of email creative design and development to make sure the templates render correctly across all clients and devices.
The SurveyMonkey email marketing program is one of the most sophisticated I’ve worked with in my career, and makes good use of email marketing technology that’s goes MUCH further than the load and blast norm.
- Client presentation
- HTML email development and QA
- Responsive email development
- Technical Project Management