This corporate identity graphic design sample was for a company that sells all-natural coloring agents for cosmetics and other products. Companies like Estee Lauder buy from Amerilure so they can claim their products are “all natural.”
I made sure the natural aspect of Amerilure was reflected in the logo through a leaf. Also, the color palette of the logo is made up of earth tones and promotes the color red since that’s Amerilure’s best-selling coloring agent. I then continued the nature idea throughout the identity elements with organic, flowing shapes.