This corporate identity design sample was for a company that specialized in web design and being “logical” in its approach. LogicWorks wanted an identity that centered around this thought.
A warm color palette was used to give the logo a human trait. The line that runs through the logo and the circular graphic gives the impression that “Logic” is a part of everything LogicWorks does. The graphic of the bars on the letterhead and the back of the business card are mathematically correct. The design starts with the blue bar in the middle, which then doubles it’s size while moving in a counter-clockwise motion around the blue bar at 90 degree increments.