This selection of emails I designed were from various campaigns for both travel and hospitality clients. Each one took the client’s current look-and-feel and translated it into the email space.
Included in the Carnival designs, are emails from their 10-part welcome series. The series we developed for them was unique since it presented the user with a checklist of what they needed for the cruise. The checklist counted down where they were in the email series and, more importantly, allowed them to click back to emails they might have missed. We used the hosted versions of the previous emails to enable the user to go “back in time.”
Travel email campaign design, especially when there’s a destination involved, is all about the pictures. Striking that fine balance in the design between images and the overall design is key to a successful campaign.